Matthew Catone

Executive Vice President, Advisor Experience & Business Strategy

Matt Catone serves as Director of Business Strategy for Ascentis Independent Advisors, where he is dedicated to elevating the advisor experience and strengthening the foundation of support across our independent advisor community. In this role, Matt brings the same level of service, care, and hands-on partnership that advisors have come to rely on since he first joined Golden State in 2020. As a primary relationship manager for many advisors, he is known for his responsiveness, thoughtful problem-solving, and commitment to ensuring advisors feel supported at every stage of their business.

Matt began his career with more than 15 years in the advertising and marketing industry. While earning his degree in Criminal Justice from Cal State Fullerton, he gained early exposure to client service working in the Automotive Publishing Business. After graduating in 2005, he accepted a Marketing & Events Manager position at Primedia Publishing before moving to The Los Angeles Times, where he built a successful 15-year career. In his final two years, he served as Executive Director of Entertainment Advertising, managing the company’s top revenue category and stewarding complex, high-value client relationships.

In his current role, Matt has been instrumental in developing tools, processes, and strategic initiatives that enhance advisor efficiency and elevate their client service. He continues to collaborate closely with advisors helping them streamline operations, adopt best-in-class resources, and implement growth-oriented strategies that strengthen their businesses. His relationship-centric approach ensures advisors feel heard, supported, and empowered to thrive within the Ascentis ecosystem.

Matt lives in Brea, California, with his wife Melissa and their two daughters. Outside of work, he enjoys spending time with his family, going to the beach, restoring classic cars, and taking on home improvement projects.